For over 130 years, Prudential has helped customers achieve financial security and peace of mind. Prudential accomplishes this mission by providing our customers with the advice and information they seek through the distribution options of their choice, offering proprietary and non-proprietary insurance and investment products, supported by excellent service. Prudential is a company that our customers trust, and our symbol, the Rock of Gibraltar, signifies our strength and commitment to integrity.
Our Guiding Principles
Prudential recognizes its duty to be socially responsible. We demonstrate our responsibility as a corporate citizen when we interact with our customers, associates, and the community at large, following the guiding principles listed below:
We hold all of our associates to the highest ethical standards. We clearly articulate those standards, reinforce this through enterprise-wide training programs and show a commitment to the communities in which we operate. We provide our employees with resources to use when faced with an ethical dilemma and encourage them to offer suggestions and raise issues as they arise.
"Doing the right thing for the right reasons should be the hallmark of how we conduct business with the public, our customers, and our associates."
-Enterprise Ethics Office
Prudential and IMSA
Life insurance, annuities, and long-term care insurance are often a significant part of your financial plan. Accordingly, you expect the highest level of ethical market conduct standards from an insurance company.
Prudential is proud to be a member of the Insurance Marketplace Standards Association (IMSA), a voluntary membership organization whose purpose is to promote high ethical standards in the life insurance industry. Prudential is a charter member of IMSA, earning certification in 1998 when IMSA first certified its member companies.
To become an IMSA member, Prudential committed itself to a specific set of Market Conduct Standards. Prudential then underwent a rigorous internal, as well as independent, assessment to ensure that it met IMSA's Principles and Code of Ethical Market Conduct. IMSA member companies must renew their membership every three years by successfully completing internal and independent assessments of its policies and procedures. This helps ensure continual compliance with IMSA's Principles and Code of Ethical Market Conduct.
What IMSA Means to You the Consumer
The standards set by IMSA help assure customers that member companies are committed to honesty, fairness, and integrity. As an IMSA member, Prudential has made a commitment to maintain high ethical standards in the sale and service of our products.
IMSA Principles and Code of Ethical Market Conduct
The specific standards Prudential is committed to as a member of IMSA include:
The strength of Prudential is built on a foundation of integrity and a commitment to the highest ethical standards. For further information on the IMSA Principles and Code, view their website at www.imsaethics.org .